02920 829 100 
Setting up Your Own E-commerce or Online Marketplace? – Key legal issues
January 24, 2022
By Siobhan Williams
If you are looking to start an online marketplace business you need to be aware of the range of legal issues that will affect your business:
Website compliance – your website should display your privacy policy, which will need to be (UK) GDPR compliant. In addition, your website will need to display your policies relating to cookies and also acceptable use. Also, if you allow user-generated content, then you should display that policy on your website.
(UK) GDPR – you will need to be careful about how you collect and process personal data, particularly when selling to consumers. If you are actively selling to children you will need to take special care. You will also need to ensure that you have appropriate internal policies in place.
Consumer protection and distance selling – selling online to consumers means that you will be subject to a range of consumer protection laws. You will have to display clear information about pricing, quality, refunds, cancellations and returns on your website. Failure to comply with consumer protection laws can potentially result in legal claims, prosecution and fines.
Terms of sale – it is important that you use professionally drafted terms of sale when selling goods and services. This is not only to ensure your compliance with consumer protection laws, but also to protect your business if you are sued by a customer. Your terms of sale should include appropriate limitations of liability and also disclaimers. Both of these will significantly reduce your business risk.
Intellectual property – it is likely that a number of people have been involved in the development of your business. These may include web developers, marketing consultants, copywriters and your own employees. All of those people may well have created intellectual property rights (IPR) which is being used in your business. You will want to ensure that none of them retain ownership rights to that IPR.
Marketing – online marketing will need to be (UK) GDPR compliant and you will need to ensure that you understand your legal rights and obligations in this area.
If you would like more information about the above or a related matter, get in touch with Siobhan Williams on swilliams@darwingray.com, or call on 029 2082 9124 for a free, no obligation conversation.
To speak to one of our experts today, please contact us on 02920 829 100 or by using our Contact Us form for a free initial chat to see how we can help.
