Paula has cross sector marketing experience through several high-profile roles. She is passionate about brands, communication, creativity and writing, with an English Literature degree from Cardiff University, post-graduate CIM marketing and management qualifications.
As Head of Marketing, Paula is responsible for the strategy and implementation of all marketing activity and increasing the profile of Darwin Gray; using her skills, experience and extensive network, she helps the firm to build relationships with existing and potential clients. She is also a director of Cardiff Business Club.
Paula was previously Director of Marketing and Communications at Capital Law, prior to which she headed up the marketing at Sigma 3 Kitchens.
Having set up her own business in 2013, offering branding and marketing services, Paula became an official part of the Darwin Gray team after working with them as a consultant.
Just before setting up her own agency, Paula was Head of Marketing and Communications at Cardiff Airport during a very exciting time of change there. She led the Airport’s communications strategy for the NATO Wales Summit, oversaw the filming of a fly on the wall documentary and worked with new airlines launching routes from Cardiff during the Airport’s rejuvenation.